less reading time, all the casesare shorter than those in previous editions. Written by Rob Grantto accompany his text, Contemporary Strategy Analysis 7thedition, each case is designed to enable students to applyparticular concepts and techniques of strategy analysis. New cases include:Manchester United: Preparing for Life without FergusonStarbucksEasyjet vs. RyanairDVD WarsGoogleFurther cases, including the US Airline Industry, Ford and theWorld Automobile Industry, Richard Branson and the Virgin group ofCompanies, Wal-Mart Stores Inc, Harley-Davidson and GeneralElectric & Jeff Immelt have been updated to 2009.These contemporary cases allow students unparalleled insightinto determinants of competition; the basis of competitiveadvantage; the challenges of developing new organizationalcapabilities; the design of strategies for exploiting innovation;and the opportunities and pitfalls of internationalization.Used alongside the Contemporary Strategy Analysis text,or as a standalone resource, the cases allow today's students andexecutives to apply key strategy concepts and frameworks totop-level decision making at companies that face critical strategicchallenges.Full teachings notes to the cases will be available uponpublication at the companion website www.contemporarystrategyanalysis.com

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