If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity

If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity

by Adams, Rob
  • List Price: $24.95
  • ISBN-10: 047056363X
  • ISBN-13: 9780470563632
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures,... Read more

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