increasingly advanced and complextechnologies has challenged nonprofits to invest with their sparseresources in attempting, and failing, to keep pace with for-profitcompanies, with the result that most now cannot compete with newcommercial products and commercial applications. NonprofitInternet Management reveals how current technologies can beutilized in full measure most effectively by nonprofits andaddresses how to manage various applications for maximum benefit tointernal operations and community service.Covers management models, social networking information, casestudies, fundraising strategies, collaboration and coordinationexamples, and sample communications techniquesIncludes chapters written by leading InternetprofessionalsIn-depth discussion of Website design, technology trends,social networks, managing the organization using online tools,E-governance and board leadership, prospect research and donormodeling, volunteer recruitment and management, mobile technology,stewardship and relationship management, and green technologyapplicationsFilled with case studies, Nonprofit Internet Managementalso includes screenshots, tables, worksheets and checklists. It'san essential resource for every nonprofit organization operating inour modern wired world.

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