through the clutter of information tofind what's most useful and organize it to suit your purposes?Marketing Research Kit For Dummies supplies a brimming boxof tools that help you mine mountains of data, find the sources youneed, and focus your marketing plan.Whether you're an entrepreneur, a small business owner, or amarketer in a large organization, this powerful resource andcompanion CD provide you with hands-on tools you need to identify,obtain, record, and analyze secondary, data-electronic andprint-for developing or revising a marketing plan, launching a newproduct or service, or implementing long-term strategic planning.It also offers clear, in-depth instructions and customizable formsfor conducting your own primary research.Includes complete instructions for writing a research plan,conducting depth interviews, and focus groupsFully explains the process of sampling, analyzing data, andreporting resultsFeatures tips on developing questionnaires for face-to-face,Internet, and postal surveysHelps you keep an eye on your competition and analyze theirresultsWhen money is tight and everything is on the line, you need tomake sure you've done your homework. You need MarketingResearch Kit For Dummies.Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.

Hide more