thisthorough, earnest guidebook: pragmatically, passionately,financially and historically. Though "no company the authors knowof is on a truly long-term sustainable course," Esty and Winstonlabel the forward-thinking, green-friendly (or at leastgreen-acquainted) companies WaveMakers and set out to assesshonestly their path toward environmental responsibility, and itsimpact on a company's bottom line, customers, suppliers andreputation. Following the evolution of business attitudes towardenvironmental concerns, Esty and Winston offer a series offascinating plays by corporations such as Wal-Mart, GE and Chiquita(Banana), the bad guys who made good, and the good guys-watchdogsand industry associations, mostly-working behind the scenes. A vastnumber of topics huddle beneath the umbrella of threats to theearth, and many get a thorough analysis here: from global warmingto electronic waste "take-back" legislation to subsidizingsustainable seafood. For the responsible business leader, thisvolume provides plenty of (organic) food for thought. "

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