The Cool Factor: Building Your Brands Image through Partnership Marketing

by Breckenfeld, Del

List Price: $24.95
ISBN-10: 047037196X
ISBN-13: 9780470371961

Edition: 1st
Type: Hardcover
Publisher: Wiley

About The Book

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld,... Read more

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The Cool Factor: Building Your Brands Image through Partnership Marketing

About The Book

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