The Cool Factor: Building Your Brands Image through Partnership Marketing

The Cool Factor: Building Your Brands Image through Partnership Marketing

by Del Breckenfeld
  • List Price: $24.95
  • ISBN-10: 047037196X
  • ISBN-13: 9780470371961
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld,... Read more

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