Marketing Research: WITH SPSS Student Version 15.0 CD-ROM

Marketing Research: WITH SPSS Student Version 15.0 CD-ROM

by David A. Aaker
  • List Price: $173.50
  • ISBN-10: 0470196181
  • ISBN-13: 9780470196182
  • Edition: 9th
  • Type: Hardcover
  • Publisher: John Wiley & Sons Inc

About The Book

Completely revised and updated, this text is designed to meet the needs of business students and marketing researchers. Focusing on the logic of the... Read more

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