The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

by John Gerzema
  • List Price: $27.95
  • ISBN-10: 047018387X
  • ISBN-13: 9780470183878
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Jossey-Bass

About The Book

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales... Read more

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