
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
by John Gerzema- List Price: $27.95
- ISBN-10: 047018387X
- ISBN-13: 9780470183878
- Edition: 1st
- Type: Hardcover
- Publisher: Jossey-Bass
About The Book
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales... Read more
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