Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

by Jaffe, Joseph
  • List Price: $29.95
  • ISBN-10: 0470137320
  • ISBN-13: 9780470137321
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual.... Read more

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