Services Marketing Management: A Strategic Perspective

Services Marketing Management: A Strategic Perspective

by Hans Kasper
  • List Price: N/A
  • ISBN-10: 0470091169
  • ISBN-13: 9780470091166
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Wiley

About The Book

In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of... Read more

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