Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

by David Verklin
  • List Price: $29.95
  • ISBN-10: 0470056436
  • ISBN-13: 9780470056431
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain... Read more

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