Service Management and Marketing: Customer Management in Service Competition

Service Management and Marketing: Customer Management in Service Competition

by Christian Gronroos
  • List Price: $67.43
  • ISBN-10: 0470028629
  • ISBN-13: 9780470028629
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Wiley

About The Book

"Professor Grönroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how... Read more

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