Service Management and Marketing: Customer Management in Service Competition

Service Management and Marketing: Customer Management in Service Competition

by Christian Gronroos
  • List Price: $67.43
  • ISBN-10: 0470028629
  • ISBN-13: 9780470028629
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Wiley

About The Book

"Professor Grönroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how... Read more

FINDING THE BEST PRICES

Related Books

Dessigning Web Usability
  • Year: -0001
  • Edition: 1st
  • Publisher: New Riders
  • Type: Paperback
  • ISBN13: 9781562058104
  • ISBN: 156205810X
Electronic Health Records, Second Edition
  • Year: 2008
  • Edition: 2nd
  • Publisher: American College of Physicians
  • Type: Paperback
  • ISBN13: 9781930513976
  • ISBN: 1930513976
Healthcare Operations Management
  • Year: 2008
  • Edition: 1st
  • Publisher: Health Administration Press
  • Type: Hardcover
  • ISBN13: 9781567932881
  • ISBN: 1567932886