Service Management and Marketing: Customer Management in Service Competition

Service Management and Marketing: Customer Management in Service Competition

by Christian Gronroos
  • List Price: $67.43
  • ISBN-10: 0470028629
  • ISBN-13: 9780470028629
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Wiley

About The Book

"Professor Grönroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how... Read more

FINDING THE BEST PRICES

Related Books

Healthcare Knowledge Management Primer (Routledge Series...
  • Year: 2009
  • Edition: 1st
  • Publisher: Routledge
  • Type: Paperback
  • ISBN13: 9780415994446
  • ISBN: 0415994446
Clinical Decision Support Systems: Theory and Practice...
  • Year: 2010
  • Edition: Softcover reprint of
  • Publisher: Springer
  • Type: Paperback
  • ISBN13: 9781441922236
  • ISBN: 1441922237
Designing Web Usability
  • Year: 1999
  • Edition: 1st
  • Publisher: New Riders
  • Type: Paperback
  • ISBN13: 9781562058104
  • ISBN: 156205810X