teaching experience and proven ability to write innovative and relevant problems has made this text a true bestseller. Exciting new real-world applications make this new edition even more meaningful to students in management, life and social sciences. This book will work well for those departments seeking a middle ground for their instructors. APPLIED CALCULUS, 3/E exhibits the same strengths from earlier editions including the "Rule of Four", an emphasis on concepts and modeling, exposition that students can read and understand and a flexible approach to technology. The conceptual and modeling problems, praised for their creativity and variety, continue to motivate and challenge students.

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