Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

List Price: $18.99
ISBN-10: 0446672319
ISBN-13: 9780446672313

Edition: Reprint
Type: Paperback
Publisher: Grand Central Publishing

About The Book

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from... Read more

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Selling the Invisible: A Field Guide to Modern Marketing

About The Book

Related Books

Construction Productivity: Measurement And Improvement

Fundamentals of Materials Science for Technologists:...

Construction Accounting & Financial Management

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