Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry- List Price: $18.99
- ISBN-10: 0446672319
- ISBN-13: 9780446672313
- Edition: Reprint
- Type: Paperback
- Publisher: Grand Central Publishing
About The Book
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from... Read more
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