Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry
  • List Price: $18.99
  • ISBN-10: 0446672319
  • ISBN-13: 9780446672313
  • Edition: Reprint
  • Type: Paperback
  • Publisher: Grand Central Publishing

About The Book

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from... Read more

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