The 4 A's of Marketing: Creating Value for Customer, Company and Society

The 4 A's of Marketing: Creating Value for Customer, Company and Society

by Jagdish Sheth
  • List Price: $66.95
  • ISBN-10: 0415898358
  • ISBN-13: 9780415898355
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach... Read more

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