Consumer-Brand Relationships: Theory and Practice

Consumer-Brand Relationships: Theory and Practice

  • List Price: $165.00
  • ISBN-10: 0415783038
  • ISBN-13: 9780415783033
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Routledge

About The Book

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in... Read more

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