
Consumer-Brand Relationships: Theory and Practice
- List Price: $165.00
- ISBN-10: 0415783038
- ISBN-13: 9780415783033
- Edition: 1st
- Type: Kindle Edition
- Publisher: Routledge
About The Book
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in... Read more
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