The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

  • List Price: $160.00
  • ISBN-10: 0415668921
  • ISBN-13: 9780415668927
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Routledge

About The Book

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC).... Read more

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