Marketing for Cultural Organizations

Marketing for Cultural Organizations

by Kolb, Bonita M.
  • List Price: $68.95
  • ISBN-10: 0415626978
  • ISBN-13: 9780415626972
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations.... Read more

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