Branding Television (Comedia)

Branding Television (Comedia)

by Catherine Johnson
  • List Price: $120.00
  • ISBN-10: 041554842X
  • ISBN-13: 9780415548427
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Routledge

About The Book

Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of... Read more

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