
Business to Business Marketing Management: A Global Perspective
by Zimmerman, Alan- List Price: $78.95
- ISBN-10: 0415537037
- ISBN-13: 9780415537032
- Edition: 2nd
- Type: Paperback
- Publisher: Routledge
About The Book
Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a... Read more
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