Business to Business Marketing Management: A Global Perspective

Business to Business Marketing Management: A Global Perspective

by Zimmerman, Alan
  • List Price: $78.95
  • ISBN-10: 0415537037
  • ISBN-13: 9780415537032
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Routledge

About The Book

Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a... Read more

FINDING THE BEST PRICES

Related Books

Management (3rd Edition)
  • Year: 2011
  • Edition: 3rd
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780132553285
  • ISBN: 0132553287
Staffing Organizations
  • Year: -0001
  • Edition: 7th
  • Publisher: McGraw-Hill Education
  • Type: Hardcover
  • ISBN13: 9780078112683
  • ISBN: 0078112680
Sway: The Irresistible Pull of Irrational Behavior
  • Year: 2006
  • Edition:
  • Publisher: Broadway Books
  • Type: Paperback
  • ISBN13: 9780385530606
  • ISBN: 0385530609