Business to Business Marketing Management: A Global Perspective

Business to Business Marketing Management: A Global Perspective

by Zimmerman, Alan
  • List Price: $78.95
  • ISBN-10: 0415537037
  • ISBN-13: 9780415537032
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Routledge

About The Book

Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a... Read more

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