Events Marketing Management: A consumer perspective (War and International Politics in South Asia)

Events Marketing Management: A consumer perspective (War and International Politics in South Asia)

by Reic, Ivna
  • List Price: $67.95
  • ISBN-10: 0415533589
  • ISBN-13: 9780415533584
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. ... Read more

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