Innovation in Pricing: Contemporary Theories and Best Practices

Innovation in Pricing: Contemporary Theories and Best Practices

  • List Price: $75.95
  • ISBN-10: 0415521645
  • ISBN-13: 9780415521642
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting... Read more

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