
Interpreting Consumer Choice: The Behavioural Perspective Model (Routledge Interpretive Marketing Research)
by Gordon Foxall- List Price: $160.00
- ISBN-10: 0415477603
- ISBN-13: 9780415477604
- Edition: 1st
- Type: Hardcover
- Publisher: Routledge
About The Book
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is... Read more
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