Interpreting Consumer Choice: The Behavioural Perspective Model (Routledge Interpretive Marketing Research)

Interpreting Consumer Choice: The Behavioural Perspective Model (Routledge Interpretive Marketing Research)

by Gordon Foxall
  • List Price: $160.00
  • ISBN-10: 0415477603
  • ISBN-13: 9780415477604
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Routledge

About The Book

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is... Read more

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