Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition

Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition

by Daymon, Christine
  • List Price: $76.95
  • ISBN-10: 0415471184
  • ISBN-13: 9780415471183
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Routledge

About The Book

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and... Read more

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