Imagining Marketing: Art, Aesthetics and the Avant-Garde (Routledge Interpretive Marketing Research)

Imagining Marketing: Art, Aesthetics and the Avant-Garde (Routledge Interpretive Marketing Research)

  • List Price: $57.95
  • ISBN-10: 041543968X
  • ISBN-13: 9780415439688
  • Edition: N/A
  • Type: Paperback
  • Publisher: Routledge

About The Book

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the... Read more

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