Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in

Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in

by Susanne Royer
  • List Price: $210.00
  • ISBN-10: 041534994X
  • ISBN-13: 9780415349949
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Routledge

About The Book

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via... Read more

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