the differences across and between cultures and examines the depths to which these can go. He also analyses the functions of culture, including: mediation, meaning-making, and forming a repertory of values and principles. Finally, he considers some of the challenges raised by taking a cultural perspective and examines how these may be addressed in society. This highly original and eminently readable narrative will be invaluable to scholars of psychology, media and cultural studies, and to all those fascinated by culture and eager to to make the cultural dimension visible to all.

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