Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative Research Methods in Public Relations and Marketing Communications

by Christine Daymon
  • List Price: $55.95
  • ISBN-10: 0415222745
  • ISBN-13: 9780415222747
  • Edition: N/A
  • Type: Paperback
  • Publisher: Routledge

About The Book

Qualitative research holds great potential for the study of public relations and marketing communications due to its ability to enable researchers to be... Read more

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