illustrate and inform the text, showing ways in which individuals creatively 'write', narrate and animate cultural and social life. This is an anthropology imbued with a liberal morality which is willing to make value judgements over and against culture in favour of individuality.Rapport draws widely on ethnographic and theoretic materials bringing into the debate a range of voices, among them Nietzsche, Wilde, George Steiner, Richard Rorty, John Berger and Anthony Cohen. In doing so he approaches individuality in terms of a range of issues: biological integrity, consciousness, agency, democracy, discourse, globalism, knowledge and play.

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