measurement and evaluation separately, but few connect the two. This book does just that as applied to evaluation of health education and health promotion. The book is divided into two sections. The first section deals with measurement issues, and the second section is concerned with applications of measurement to evaluation and focuses on the principles of evaluation design, data collection, analysis and presentation of results. It will help students and practicing health professionals gain an understanding ofmeasurement and evaluation without overpowering them with theory. Continuing the basic approach used in the first and second editions, this third edition emphasizes understanding of measurement as the basic tool for evaluation. In this edition, the discussions of approaches to measurement have been expanded and new examples have been added. This book puts information about measurement and evaluation into plain language that can be easily understood. It will be useful to health professionals and others who want or need to evaluate their efforts but aren't specifically trained to do so.

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