those who need to conduct small-scale research projects as part of their undergraduate, postgraduate or professional studies. It covers all the major issues and concerns from start to finish. It is a valuable resource for anyone conducting social research including those in applied areas such as business studies, health studies, nursing, education, social work, policy studies, marketing, media studies and criminology. The book provides: A clear, straightforward introduction to data collection methods and data analysis Jargon-free coverage of the key issues An attractive layout and user-friendly presentation Checklists to guide good practice The fourth edition has been extensively updated and includes features such as: New material on qualitative data and narrative analysis Good Practice boxes in every chapter Four new appendices on key topics: Ethics, Data Protection, Triangulation and Focus Groups New examples and illustrations on Surveys and Sampling Additional topics in the Frequently Asked Questions section

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