commercial success. The book offers a comprehensive introduction to the issues looking at the lessons from economic theory, the institutional setting and the supply and demand side conditions which are forcing firms to take ethics seriously. Lord Eatwell considers the ethical foundations of the market economy. Mark Casson analyses the economic importance of leaders, while Simon Deakin and Frank Wilkinson empirically examine the role of contractual obligation in the UK. Adrian Cadbury and Norman Barry examine voluntary institutions and government's importance in setting ethics. Maurie Cohen and Russell Sparkes look at the ethical consumers and ethical investors increasing influence on business conduct. Finally Clive Wright and Neil Hood examine the internal organisation of national and transnational firms which increasingly build an ethical dimension into their corporate decision making.

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