Exploring Marketing Research

Exploring Marketing Research

by William G. Zikmund
  • List Price: $353.95
  • ISBN-10: 1424077052
  • ISBN-13: 9780324788440
  • Edition: 10th
  • Type: Hardcover
  • Publisher: Cengage Learning

About The Book

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and... Read more

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