of the firm" approach in a very accessible and student-friendly manner. The text introduces the theories, knowledge, and financial tools needed by an entrepreneur in starting, building, and harvesting a successful venture. Leach and Melicher focus on sound financial management practices, how and where to obtain the financial capital necessary to run and grow the venture, and how and when to interact with the financial institutions and regulatory agencies central to financing ventures as they grow and ultimately look for liquidity for their investors.

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