The New Global Brands: Managing Non-Government Organizations in the 21st Century
by John A. Quelch- List Price: $151.95
- ISBN-10: 032432023X
- ISBN-13: 9780324320237
- Edition: 1st
- Type: Hardcover
- Publisher: South-Western College Pub
About The Book
THE NEW GLOBAL BRANDS: MANAGING NON-GOVERNMENT ORGANIZATIONS IN THE 21ST CENTURY includes twelve Harvard Business School cases involving not-for-profit... Read more
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