The New Global Brands: Managing Non-Government Organizations in the 21st Century

The New Global Brands: Managing Non-Government Organizations in the 21st Century

by John A. Quelch
  • List Price: $151.95
  • ISBN-10: 032432023X
  • ISBN-13: 9780324320237
  • Edition: 1st
  • Type: Hardcover
  • Publisher: South-Western College Pub

About The Book

THE NEW GLOBAL BRANDS: MANAGING NON-GOVERNMENT ORGANIZATIONS IN THE 21ST CENTURY includes twelve Harvard Business School cases involving not-for-profit... Read more

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