Business To Business To Marketing Management

Business To Business To Marketing Management

by Blythe, Jim
  • List Price: $131.95
  • ISBN-10: 0324315449
  • ISBN-13: 9780324315448
  • Edition: 1st
  • Type: Paperback
  • Publisher: South-Western Pub

About The Book

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical... Read more

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