Basic Marketing Research (with InfoTrac)

Basic Marketing Research (with InfoTrac)

by Gilbert A. Churchill
  • List Price: $189.95
  • ISBN-10: 0324190972
  • ISBN-13: 9780324190977
  • Edition: 5th
  • Type: Hardcover
  • Publisher: Cengage Learning

About The Book

This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to... Read more

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