Marketing Management: Cases for Creative Problem Solving

Marketing Management: Cases for Creative Problem Solving

by Laurence Weinstein
  • List Price: $145.95
  • ISBN-10: 0324027370
  • ISBN-13: 9780324027372
  • Edition: 1st
  • Type: Paperback
  • Publisher: Cengage Learning

About The Book

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely... Read more

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