The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
by Neumeier, Marty- List Price: $39.99
- ISBN-10: 0321348109
- ISBN-13: 9780321348104
- Edition: 2nd
- Type: Paperback
- Publisher: New Riders
About The Book
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic... Read more
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