The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

by Marty Neumeier
  • List Price: $29.99
  • ISBN-10: 0321348109
  • ISBN-13: 9780321348104
  • Edition: 2nd
  • Type: Paperback
  • Publisher: New Riders

About The Book

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic... Read more

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