
Basic Marketing
by Zikmund, William G.- List Price: $54.95
- ISBN-10: 0314071458
- ISBN-13: 9780314071453
- Edition: 1st
- Type: Paperback
- Publisher: West Group
About The Book
This text condenses the material found in Zikmund's Marketing, 5e to include all key topics without the boxes and end-of-chapter cases. This text gives... Read more
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