Basic Marketing

Basic Marketing

by William G. Zikmund
  • List Price: $54.95
  • ISBN-10: 0314071458
  • ISBN-13: 9780314071453
  • Edition: 1st
  • Type: Paperback
  • Publisher: West Group

About The Book

This text condenses the material found in Zikmund's Marketing, 5e to include all key topics without the boxes and end-of-chapter cases. This text gives... Read more

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