Branding the Candidate: Marketing Strategies to Win Your Vote (Praeger Studies in Political Communication)

Branding the Candidate: Marketing Strategies to Win Your Vote (Praeger Studies in Political Communication)

by Lisa D. Spiller
  • List Price: $49.00
  • ISBN-10: 0313394040
  • ISBN-13: 9780313394041
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Praeger

About The Book

American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win... Read more

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