Experimenting with the Consumer: The Mass Testing of Risky Products on the American Public

Experimenting with the Consumer: The Mass Testing of Risky Products on the American Public

by Marshall S. Shapo
  • List Price: $44.00
  • ISBN-10: 0313365288
  • ISBN-13: 9780313365287
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Praeger

About The Book

Experimenting With The Consumer exposes the hazards of the mass-market experimentation in which every American consumer and worker is unwittingly tapped... Read more

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