with dieting is less about keeping trim and staying healthy than about money, power, trends, and impossible ideals. Kolata's account of four determined dieters in a study comparing the Atkins diet to a low-calorie one becomes a broad tale of science and society, of social mores and social sanctions, and of the place of diets in American society. Brimming with anecdote, scientific data, and common sense, Rethinking Thin offers a challenge to the conventional wisdom about diets and weight loss.

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