The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

by Joseph Turow
  • List Price: $40.00
  • ISBN-10: 0300165013
  • ISBN-13: 9780300165012
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Yale University Press

About The Book

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over... Read more

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