The Great American Blow-Up: Puffery in Advertising and Selling

The Great American Blow-Up: Puffery in Advertising and Selling

by Ivan L. Preston
  • List Price: $19.95
  • ISBN-10: 0299152545
  • ISBN-13: 9780299152543
  • Edition: 2nd
  • Type: Paperback
  • Publisher: University of Wisconsin Press

About The Book

How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples... Read more

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