The Great American Blow-Up: Puffery in Advertising and Selling
by Ivan L. Preston- List Price: $19.95
- ISBN-10: 0299152545
- ISBN-13: 9780299152543
- Edition: 2nd
- Type: Paperback
- Publisher: University of Wisconsin Press
About The Book
How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples... Read more
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