The Great American Blow-Up: Puffery in Advertising and Selling
by Ivan L. Preston- List Price: $19.95
- ISBN-10: 0299152545
- ISBN-13: 9780299152543
- Edition: 2nd
- Type: Paperback
- Publisher: University of Wisconsin Press
About The Book
How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples... Read more
Related Books
- Year: -0001
- Edition: 14th
- Publisher: Pearson
- Type: Paperback
- ISBN13: 9780205059331
- ISBN: 0205059333
- Year: 2009
- Edition: 3rd
- Publisher: University of California Press
- Type: Paperback
- ISBN13: 9780520240117
- ISBN: 0520240111
- Year: 1999
- Edition: 2nd
- Publisher: McGraw-Hill Humanities/Social Sciences/L
- Type: Paperback
- ISBN13: 9780767411394
- ISBN: 0767411390