The Great American Blow-Up: Puffery in Advertising and Selling

The Great American Blow-Up: Puffery in Advertising and Selling

by Ivan L. Preston
  • List Price: $19.95
  • ISBN-10: 0299152545
  • ISBN-13: 9780299152543
  • Edition: 2nd
  • Type: Paperback
  • Publisher: University of Wisconsin Press

About The Book

How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples... Read more

FINDING THE BEST PRICES

Related Books

Writing Research Papers: A Complete Guide (14th Edition)
  • Year: -0001
  • Edition: 14th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780205059331
  • ISBN: 0205059333
Terror in the Mind of God: The Global Rise of Religious...
  • Year: 2009
  • Edition: 3rd
  • Publisher: University of California Press
  • Type: Paperback
  • ISBN13: 9780520240117
  • ISBN: 0520240111
The Research Process: A Complete Guide and Reference for...
  • Year: 1999
  • Edition: 2nd
  • Publisher: McGraw-Hill Humanities/Social Sciences/L
  • Type: Paperback
  • ISBN13: 9780767411394
  • ISBN: 0767411390