the world already know.Find your ‘Big Idea’ and learn how that sets you apart from the competitionLearn critical lessons from the pioneers of retailUnderstand what customers really want from your formatFind out how to build strong store teamsBecome skilled in delighting your customersCovering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

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