Marketing Communications: A European Perspective

Marketing Communications: A European Perspective

by Patrick De Pelsmacker
  • List Price: $117.50
  • ISBN-10: 0273721380
  • ISBN-13: 9780273721383
  • Edition: 4th
  • Type: Paperback
  • Publisher: Financal Times Management

About The Book

Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European... Read more

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