Innovation Management and New Product Development

Innovation Management and New Product Development

by Trott, Paul
  • List Price: $113.33
  • ISBN-10: 0273713159
  • ISBN-13: 9780273713159
  • Edition: 4th
  • Type: Paperback
  • Publisher: Pearson College Div

About The Book

Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation... Read more

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