Marketing Research: An Applied Approach

Marketing Research: An Applied Approach

by Naresh K. Malhotra
  • List Price: $120.00
  • ISBN-10: 0273706896
  • ISBN-13: 9780273706892
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Trans-Atlantic Publications, Inc.

About The Book

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied... Read more

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